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Google todayannouncedthat it ’ll stop charging Google Cloud customers a fee to transmigrate their data to another cloud provider or on - premise data point center , effective immediately .
client using Google Cloud overhaul including BigQuery , Cloud Bigtable , Cloud SQL , Cloud Storage , Datastore , Filestore , Spanner and Persistent Disk are eligible for free transfers out of Google Cloud — but must first give for blessing through aform . They ’ll have 60 twenty-four hour period to transfer their data point upon approving ; if the time frame elapses , they ’ll have to posit a 2nd request .
Only once an approved customer ’s data has been transferred out of Google Cloud and they ’ve can their cloud write agreement will the data transfer fee will be waived ( via a invoice mention ) . Of course , Google has the final say ; in a supportarticle , the company make clear that it reserves the right to audit data movement away from Google Cloud “ for compliance with program terms and conditions . ”
Google ’s move follows criticism from regulators — and rival public cloud providers — over cloud “ egress , ” or extroverted data transfer , fees .
Egress cost depart based on a range of factors , including destination , data origin and information volume . For deterrent example , for outward-bound datum to the public net , AWS charges $ 0.09 per GiB of data for the first 10 terabytes . transfer datum between two AWS EC2 instances in unlike regions is charge at a monotone $ 0.02 per gigabyte , in contrast .
The fees can be punishing for cloud customers large and small shift to alternate supplier . Companies like Apple have paid $ 50 million in egress fees to AWS in a exclusive year , reportsThe Information .
According to an IDCsurvey , 99 % of cloud store substance abuser have find egress fee averaging 6 % of their cloud storage costs . In a separatepollfrom Global Market Intelligence , 34 % of enterprises said that their usance of swarm storage had been bear on by issue fee , have them to repatriate data on - premises or transfer to a service supplier that does n’t shoot down for emergence .
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In 2018 , Cloudflare launched the Bandwidth Alliance , a group of party pledge to decoct or annihilate data emersion fee . Google is among the group ’s member ’s , as is Alibaba , Microsoft and Oracle ( which haspublicly criticizedboth Google and AWS over their emersion fees ) , but not Amazon .
All public cloud service providers operating in Europe might eventually be ram to finish charge for egress by the European Union ’s recently enacted Data Act . The Data Act requires the gradual lead - down of switching charge , include charges for data point issue , within the next three years — albeit with carve - outs for multicloud deal .
Meanwhile , the U.S. Federal Trade Commission last summertime began an query into the state of the domestic cloud market , looking at — among other policies and pricing — cloud data egress fee structures .
Beyond regulatory headwinds , Google has another inducement to stand out in the crowded field for public swarm services : contender . As of August 2023 , Google Cloud had just 11 % of the world public swarm marketplace , behind Azure ( 22 % ) and AWS ( 32%),accordingto Statista data .
