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Google announced a number of newfangled features for Google Play listings for games , including artificial intelligence - power FAQs , displaying the latest YouTube television , new immersive advertizement data format and reenforcement for native PC plot publication . The announcement were made at the Google for Games Developer Summit hold up in San Francisco .
As part of the announcement , the company is unblock new peter concern to trifle Store list to pull in more users . Developers can display promotions and the previous YouTube videos directly in their listings — they will be shown to users in the Games yellow journalism of the Play Store .
Google is also introducing support for AI - powered FAQs on the biz ’s entropy page in English . presently , these features are roll out to a limited set of developer . The company had beentesting AI - generated FAQanswers on turn Store for non - game - related apps for some time .
Play Pass and Play Points
To drive more in - app purchases , Google is also now allowing developers to set deduction for exploiter who havethe ship’s company ’s Play Pass subscription . to boot , the tech whale will launch the subscription service in Korea later this year .
The company will also now give up game devs to employ Play Points — point arePlay Store ’s advantage programand were introduced in 2019 — for undivided in - app offers . Plus , the Play Points plan will expand to Brazil this year . The companionship noted that the rewards computer program now has more than 220 million members in over 35 markets .
New ad products
Google still earns the majority of its revenue from advertising . That ’s why the company is introducing new advertising offerings for game developer . One of the most noticeable announcements today is the introduction of immersive in - game advertising , which Google exact to blend in the game surroundings across genres . The troupe is offering this format through its AdMob platform with emplacement point such as intermission breaks and tier patterned advance .
The company is also push tool for developers to push leverage . First , it ’s allow game makers to see who uninstalled the app through a nonpayment uninstaller tilt . Developers can also now place groups like slip by payers , users who have never purchased before or players who have not received any push notifications in the last seven days .
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Support for PC games
In the last few age , Google has made its Play Games for PC programavailable in more than 120 countries . The program was introduced to allow users to toy Android games on their data processor . Now , the companionship is set to allow publishers to put aboriginal PC games on the Play Store . Google order that titles like “ Lineage2 M , ” “ Odin : Valhalla Rising , ” “ Genshin Impact ” and “ Dragonheir : Silent Gods ” are already available , with “ Solo Leveling : Arise ” slot to launch later in the twelvemonth .
