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Google says 10 companies in India, including ‘many well-established’ names it did not disclose, have violated Google Play Store policies

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Google has partnered with banks and other lenders in India to offer loans to individuals and merchants on the Google Pay app as the tech colossus broaden its Indian payment app , processing about 4 billion dealing monthly , and make its strongest get-up-and-go for fiscal inclusion in the South Asian market place .

The company has partner with Axis Bank , allow the lender to cover loanword to individuals on Google Pay and tied - up with ICICI Bank for credit lines atop of UPI to merchants , Ambarish Kenghe , VP of Google Pay , told TechCrunch in an interview . The deferred payment on these loan to individuals is limited to about $ 9,600 and the loaning partner explicitly spells out the footing of the loans — interest rate and duration — at the meter of onboarding .

Even as nearly a billion people in India have bank account , they are n’t park significant money in those accounts for credit bureaus to work up meaningful profiles on them . As a result , India ’s credit bureau data book continue thin , which stay on to make it unmanageable for banks and other financial mental home to construct confidence to continue reference to the vast legal age of the universe in the world ’s most thickly settled Carry Amelia Moore Nation .

just about 50 % of personal loans issued through Google Pay to escort in India have been under $ 360 in sizing and 80 % of all these loans have been credited to Indians inhabit in small cities and town , he said .

Kenghe has a personal story with this challenge . The Google executive director told an audience at the company ’s annual India outcome Thursday that his uncle step in to devote when he needed fiscal help to follow up on higher education . “ Without that , it ’s fair to assume I would n’t be standing here today , ” he read .

“ The way we believe of payments is geo - change over money . What would make a huge difference is time - lurch money , which is credit . This create chance , growth and growth , ” he assure TechCrunch .

To be sure , Google is not extending the loan itself , nor is it underwrite the customers . “ What we are doing is enabling credit , simplifying the summons and working with the diligence to ensure responsibility , ” he said , adding that Google will ascertain that it does n’t make unnecessary risk for lenders nor does it over - leverage borrower .

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The business firm is also enabling lender to extend sachet loans — starting at about $ 180 — with simple quittance options to merchant , hoping to serve their small - ticket credit rating requisite . Google has also partnered with ePayLater to offer credit descent to merchants to encounter their work capital want , the U.S. giant said .

Google has also partnered with HDFC Bank to unfold support for the Rupay card web , allowing individuals to make merchant transactions now through their UPI credit line . Google say it has also partnered with ICICI Bank to extend credit lines to customers .

Google Pay is the No . 2 most popular app for dealing on the UPI meshing , the defrayal rail built by a coalition of banks . Google enable citation to consumers is a win and need of the hour in India , where both somebody and merchant have had totraditionally rely on predatory lenders .