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After build out Google Lens to helpusers shop online moreeasily , Google is now updating the production to aid people shop when they ’re in a physical store by offer product penetration , price comparison , and local inventory availability . Alongside this news show , the troupe is convey young shopping features to Maps , and supply more Google Pay capableness ahead of the vacation shopping time of year .
The updates to Google Lens build on efforts Google already offers through its Google Shopping vertical . The thought is that people also need to make like sets of informed shopping decision in the real human beings , and using Google Lens — Google ’s visual search prick — can make that easier to get at .
For instance , if you see a toy dog that you ’re interested in at Target , you’re able to take a icon of it via Google Lens to find recapitulation and similar products in gunstock at the specific location you ’re visiting . you may also see if the toy is cheap at a different retail merchant , like Amazon or Walmart .
Google says the new capableness is power by Shopping Graph ’s 45 billion product listing and its Gemini models .
“ We ’re introducing a new tool that update how mass shop in physical stores , using AI to take the guesswork out of in - store shopping , ” Lilian Rincon , Google ’s VP of Consumer Shopping Product , tell TechCrunch . “ There ’s nothing like the illusion of in - store shopping during the vacation , and at the same time , we ’ve all derive to rely on reading reviews , comparing prices , and researching before buying . ”
To start , you ’ll be able to expend the characteristic with beauty product , toys , and electronics at store that share their local stock list with Google . For now , these retailers include Target , Ulta Beauty , Sally Beauty Supply , Macy ’s , Nordstrom , and others .
“ We be intimate consumer are really liking using Lens , ” Rincon read . “ In fact , Lens is used for virtually 20 billion visual hunt every month , and 20 % of Lens search are shopping - connect . So , we ’re excited to bring this to market . It gives some of that important information to help a shopper feel more confident . ”
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The feature film is useable start up today in the Google and Chrome apps for Android and iOS for U.S. users who have opted into partake their location ( availablehere , here , here , andhere ) .
As for the new Maps features , Google says that user will soon be able to search for products in Maps and find nearby depot that are trade them . For illustration , you could research for a vacation sweater to see which alternative store near you are presently carry .
You will be able to look for home plate trade good , electronics , clothing , and groceries . The new Maps feature film is set in motion in the U.S. in the coming weeks .
Google is also adding more buy now , compensate later options to Google Pay , after initiallyadding Affirm and Zipearlier this year . exploiter can now use Afterpay as an alternative when checking out with Google Pay , with supporting for Klarna coming presently .
Plus , Google will shortly commence aviate a divine service to aid merchants better name fallacious proceedings . The company aver the servicing will help free legitimate dealings that may be mistaken as pretender .
