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Google is add more AI to its lookup , assuaging care that the company is lose securities industry share to contender like ChatGPT and Perplexity . It is cast out AI - powered overview to substance abuser in the U.S. , Google say at itsGoogle IO 2024 developer event on Tuesday . Additionally , the company is also looking to use Gemini as an agent for thing like trip-up planning .
Liz Reid , head of search at Google , state that the party has work up a custom Gemini model for search to combine existent - time data , Google ’s ranking , long context and multimodal features .
AI overviews
Google has been test AI - powered overview through itsSearch Generative Experience ( SGE)since last twelvemonth . Now it is rolling out to “ C of zillion of users ” this week in the U.S. , with the design of making it useable to over a billion mass by the last of the year .
“ We ’ve heard that users detect search more helpful than ever . At this detail , we ’ve served billions of queries . And what we hear again and again is that people like this compounding of insights , mixed with the ability to plunge deeper to hear from human view and different authoritative rootage , ” Reid say about combining AI and traditional site results .
There has beena lot ofcriticismabout AI - powered search alter the waythe web and websites workand how it will affectbusinesses and news media . Google bring up that during the trial period of its AI overview feature , the ship’s company observed that people clicked on a greater variety of web site .
Reid note that user wo n’t see AI overviews when traditional search is sufficient to serve results . She said that the lineament is more utile for queries that are more complex and information is scattered .
Using Gemini’s agent capabilities
Google also want to use Gemini as an agent to complete undertaking like meal or head trip preparation . You would be able-bodied to type queries like “ be after a meal for a family of four for three days ” and get radio link and recipes for these three day .
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“ We ’re also looking at planning ; planning is an area where , whether you ’re design a slip or planning for a party , there ’s typically a lot of playfulness involved . But there ’s also a portion of work involved for that . And so we ’ve been ask the question , how can we take the workplace out of the planning for you ? ” Reid said .
The company is also using Gemini to organize hunting results pages with different element base on the query .
There are plenty of Emily Post about using ChatGPT as a meal deviser . Companies like Booking.com , Kayak and , most of late , Expedia have introduce AI - powered features for trip planning . Startups likePerplexityand Arc internet browser makerThe web browser Companyare prove to build a new variant of search that will give you contextualized and summarized search outcome . Google is trying to take on all these phenomena by cause its search resultant page more dynamical .
