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Glance , which operates a popular lockscreen platform targeting Android smartphones , is setting its passel on the U.S. market . The Native American inauguration recently commenced a pilot program in partnership with Motorola and Verizon in the U.S. , with plans for a full launch in the country afterwards this year , source familiar with the issue tell TechCrunch .
The Bengaluru - headquartered inauguration , support by investors , including Google and Jio Platforms , has already made significant inroad in India , Southeast Asia , and Japan , where it extend last twelvemonth . accord to a person familiar with the affair , Glance ’s lockscreen program today make more than 450 million smartphones and is fighting on about 300 million of them , delivering those client a customise provender of newsworthiness , local effect , sports update , media contentedness , and interactive games like a shot to their lockscreens without require them to instal extra apps .
Glance does n’t collect personal data of users , or else relying on usage patterns to inform its good word engine . A beginning says that Glance is also turn with Qualcomm to build a unequalled AI - power lockscreen experience , and that if that partnership happen , it will set aside Glance to significantly reduce the data point it run through for its personalised feed and also move much of the processing to on - gimmick .
In the U.S. , Glance does n’t be after to expose advert on the lockscreen , according to one source . Glance ships pre - installed on devices but can be easily dispatch .
Android smartphone manufacturers have face up increasing pressure to boost taxation in late years amid savage competition and slim net margins on hardware . ab initio , many of these companies sought out young gross streams to supplement their heart and soul business . However , as Glance ’s lockscreen platform gained traction , a growing telephone number of smartphone makers have acknowledge its potency as a sinewy puppet for differentiation , industry executive say .
Indeed , lockscreens and other non - app screens are becoming crucial veridical estate for smartphone marketer and brand . “ ‘ surface ’ exist even today , drive by 3 types of players — OEM - driven , O - drive , and aerofoil - first innovation driven , ” BCGwrote in a late industry paper . “ histrion like Glance are the most interesting of the lot w.r.t . innovation in AI deploy , to serve relevant content for a exploiter every single time . ”
In the U.S. , the eponymous startup plans to link up up with more telecom operators , as well as brand such as CNN and the NBA , sources said , requesting anonymity , as the details are secret . The recently launched Moto G Power smartphone in the U.S. shipped with Glance ’s platform . A Glance spokesperson reject to comment .
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Glance has been eyeing tolaunch in the U.S. for at least two year , TechCrunch earlier report . It ’s not exculpated why it did n’t plunge in the U.S. preferably .
The Amerindic startup ’s lockscreen engineering has already essay successful in driving drug user engagement and app installations for steel married person . A nine - week partnership with Amerindic cyclosis avail JioCinema last class resulted in 9 million incremental app installs from over 100 million unparalleled impressions , BCG wrote . The campaign also aim dormant users , chair to a 12.5 % gain in app opens and converting the install base into daily active user , the account added .
