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goad by the growing threat of deepfakes , the FTC is seek tomodifyan existing rule that bans the impersonation of business or government activity agencies to cover all consumers .
“ Fraudsters are using AI tools to impersonate individuals with eerie precision and at a much blanket scale , ” FTC chair Lina Khan tell in a insistence release . “ With voice cloning and other AI - driven scams on the acclivity , protecting Americans from impersonator fraud is more vital than ever . Our pop the question enlargement to the last impersonation rule would do just that , strengthening the FTC ’s toolkit to address AI - enabled scam pose individuals . ”
1 . Fraudsters are using part cloning & other AI tools to impersonate individuals with eerie precision and at scale.@FTCproposes to expand its impersonation rule to breed impersonation of individual , so these fraudsters would pay sizeable penalties.https://t.co/8ON0G63ZjL
— Lina Khan ( @linakhanFTC)February 15 , 2024
It ’s not just folks likeTaylor Swiftwho have to concern about deepfakes . Online love story scams involving deepfakes areon the rise . And grifter areimpersonating employeesto extract cash from corporations .
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In a recentpollfrom YouGov , 85 % of Americans said they were very concerned or somewhat concerned about the facing pages of misleading telecasting and audio deepfakes . A separatesurveyfrom The Associated Press - NORC Center for Public Affairs Research found that well-nigh 60 % of adults think AI tool will increase the spread of delusive and misleading information during the 2024 U.S. election cycle .
Last calendar week , my colleague Devin Coldeweycoveredthe FCC ’s move to make AI - vocalize robocalls illegal by reinterpreting an live formula that prohibits contrived and pre - recorded content spam . Timely in light of a headphone campaign that engage a deepfaked President Biden to deter New Hampshire citizen from voting , the linguistic rule variety — and the FTC ’s gradation today — are the current extent of the federal government ’s fight against deepfakes and deepfaking engineering .
No Union law square ostracize deepfakes . mellow - profile victims like fame can theoretically turn to more traditional subsist legal remedies to fight back , including right of first publication police , likeness right and torts ( e.g. invasion of privacy , intentional bother of emotional distress ) . But these patchwork laws can be time - down — and laborious — to litigate .
In the absence of congressional action , 10 states around the country have enacted legislative act criminalizing deepfakes — albeit mostly non - consensual porno . No doubt , we ’ll see those laws remediate to encompass a across-the-board raiment of deepfakes — and more state - level laws passed — as deepfake - bring forth prick originate increasingly sophisticated . ( Case in full stop , Minnesota ’s law alreadytargetsdeepfakes used in political candidacy . )
