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Ford will hesitate output of itsF-150 Lightningelectric pickup truck starting in mid - November for almost two months as it struggles with decreased requirement , increased competition , and losses in its electric fomite business organization .
“ We continue to aline production for an optimum mix of sales event growth and gainfulness , ” a Ford voice told TechCrunch . The tidings was antecedently account byAutomotive News .
The decision to halt production comes as the TeslaCybertruck has pushed past Ford’spopularMach - Eto become the third intimately - selling EV in America . It also pursue incumbent rival General Motors beating Ford in electric vehicle sales for the third quarter . GM sold 32,095 EVs , topping Ford ’s 23,509 electrical models .
During anearnings callearlier this hebdomad , Ford said it expected full - year Model einsteinium revenue to hit $ 1.2 billion . That ’s on top of projected losses of about $ 5.5 billion , which is slightly lower than require but stillhigher than losses in 2023 . Model Es is Ford ’s EV occupation , which the automakerreports on separatelyfrom its Ford Blue gas - powered car business and Ford Pro commercial-grade business .
The F-150 Lightning is produced at Ford ’s Rouge Electric Vehicle Center in Dearborn , Michigan . The automaker will break yield starting November 15 , which is a Friday . The plant will remain closed until January 6 , 2025 . The intermission include the holiday time out week that Ford usually yield to its U.S. plants get going December 23 .
The suspension keep abreast baseball swing of one - third of staff at the works earlier this class , and it comes ahead of the U.S. election next week . regime support for EVs has been an publication of public debate in Michigan , which is a major swing land .
In answer to weakening demand for EVs and rising toll to bring forth battery - power cars , Ford said in August it woulddelay plansto farm an electric three - row SUV and a next - propagation EV pickup arm .
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A twelvemonth ago , Ford slash its production targetfor the F-150 Lightning to match requirement .
During the wage call this hebdomad , Ford CEO Jim Farley noted that the automaker is focused on hybrid fomite .
“ Most of our competitors do n’t offer loanblend on an F-150 or a rebel . And this has been a fantastic revenue chance for us . We frankly ca n’t keep up with the need , ” Farley said . “ And I think that has encouraged us to put hybrid across a whole lineup and be more curious about other partial electric solution , which we ’ll talk to you about . ”
