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The old design of Fohm was pretty rudimentary, but the company claims to have sold more than 50,000 of them. The updated Saintly brings a better-looking product to the smallest room in the house.Image Credits:Fohm

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When it comes to doing stage business — not startup but that other kind of business for which you have a whole separate elbow room in your house — we demand to talk about wipes . Wet rub are slap-up for your tush , but direful for the surround . It turns out not everyone is lovesome of dry wiping , but while bidets and voguish bathroom are on the uptick , they ’re typically pretty expensive .

For a few class , the startupFohmhad a solution : a particularly formulated soap that can be dispensed onto toilet newspaper , turning them into wet wipes that can be disposed of safely in the toilet . Sounds silly , perhaps , but 50,000 customers ca n’t be unseasonable , can they ?

With a mission to furnish an eco - well-disposed option to traditional wet wipes , Fohm , now rebranded as Saintly , has been bringing up the rearward ( hem ) in an effort to address the environmental and infrastructural issues triggered by microplastic - based wet wipes . By stick in a froth - based cleansing result , Fohm volunteer a novel coming to personal hygienics that was both skin and eco - friendly . The companionship say TechCrunch it has prevented thou of pounds of non - biodegradable waste from pollute watercourse .

In accession to the name change , the company spread to existing customers preorders for its newfangled merchandise , along with an announcement that the old product and refills would become unavailable soon .

“ As we adopt this new chapter , we will phase out support for the original Fohm dispenser and its refill , focusing on fetch you the best with Saintly , ” the company pen in an electronic mail to its be customers , seen by TechCrunch . The irony of claiming you are an environmental company but stopping to offer refill for an existing product , classify it to the nearest landfill , is n’t lost on anyone .

“ Our program is to continue to sell refills for the V1 dispenser for the next 6 - 12 months , if customers want to stockpile up . After this point , we will put up discounted offers to legacy client to upgrade , ” said Jerry Staub , Colorado - laminitis of Saintly , in an interview with TechCrunch .

Still , Saintly ’s raw ware occupation represents a important jump forwards . The company says it has enhanced its cleansing conceptualization , is launching a sleeker dispenser purpose , made it easier to replace the magazine and another improvements , including … a headphone bearer ?

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The Saintly Dispenser Kit is $ 99 on subscription or $ 109 as a one - meter purchase . Refill Packs are $ 36 , which the caller says go out to about 8 penny per use of goods and services . The redesigned ironware and brand relaunch are officially move into effect on March 22 .