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India ’s fast - growing nimble commerce market is get a fresh deep - pocket entrant : Walmart - owned Flipkart , India ’s big e - commerce firm .

Flipkart has started to turn over out Flipkart Minutes , its quick DoC service , in parts of Bengaluru . The new service offers customers the ability to have a all-embracing range of item , from grocery to smartphones , pitch to them within 10 to 15 minutes . The e - Department of Commerce firm is offering client free delivery on orders priced at Rs 100 , or $ 1.20 .

Flipkart is the late entrant to the clamant Department of Commerce market , which is speedily work inroads in India even as the manakin has failed in many other markets . Quick commerce players , which rely on hundreds of low warehouses or “ dour store ” strategically site near residential and business area for rapid deliveries , have expanded to numerous categories in late months , include fashion and electronics , progressively entering Amazon ’s and Flipkart ’s traditional soil .

Flipkart did n’t immediately respond to a request for comment . TechCrunch reported in March that Flipkart wasworking on a agile DoC offering .

This move comes at a meter when the speedy Commerce Department sector in India isshowing remarkable resiliency and increase . The convenience of 10 - minute grocery deliveries has struck a chord with urban Indian consumer , result to encouraging sign for ship’s company like Zomato - owned Blinkit , StepStone - backed Zepto and SoftBank - back Swiggy Instamart .

Analysts and investors love the space , too . Goldman Sachs estimates that Blinkit , the leading quick commerce player in India , is alreadyworth more than its parent firm ’s eponymous food livery operation . Zomato ’s neckcloth hit all - time in high spirits to as much as $ 30 billion in market cap last week after the business firm , which acquired Blinkit for less than $ 600 million in 2022 , report a quarterly profits of about $ 30 million .

Flipkart leads the e - commerce mart in India , but Amazon has a substantial grip on urban Indian client . The Bengaluru - based startup insure prompt Department of Commerce as a way to win some of Amazon ’s top India customers , according to a someone intimate with the topic .

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Amazon , for its part , has shown minuscule interest in entering the ready Department of Commerce space in India , alternatively focusing on same - twenty-four hour period delivery for Prime members and call into question the quality of product from “ fast ” delivery services in its marketing campaigns . The world ’s large e - commerce house is separately in talk to gain a post in Swiggy , which hasconfidentially filed for an initial public oblation , according to hoi polloi familiar with the subject .

A recent TechCrunch psychoanalysis found that many of Amazon India ’s bestselling detail were uncommitted on quick Commerce Department platform , intend that the company stand to fall back some business and traffic to flying commerce party .