Worried about privacy ? You are not alone . There are millions of people who are worried that their data is being collected and used ( sometimes abused ) by companies likeFacebook . Most of us Google Searchas our default search locomotive . Even Tim Cook feels that Google is the good search enginefor Apple user . But there are other hunting engine that claim to be more secret than Google . Let ’s see how .
Google Search uses user datum and feedback to display targeted lookup result but protects personal identity using Advertising IDs that are only seeable to advertizer . This information is then used to serve well advert . More on that after .
DuckDuckGo is not as well a search locomotive engine as Google , but it is a privacy - focused internet browser that will neither collect information nor personalize your hunt results in any elbow room . advert are served in real fourth dimension and affiliate selling is used to make money .
Let ’s take a look at how DuckDuckGo is figure out the privateness issue and how it differ from Google Search when it come to user information .
Also Read : Top Google Chrome Extensions for Privacy
DuckDuckGo vs Google
1. Big Data, Big Money
When you are using Google Chrome on your mobile , by default , it is set to use Google ’s search engine . You do n’t even have to visit Google.com , just begin typing in the address bar and Google will do the needed . Google chase your keyword searches , so if I search for the price of MacBook Air which shows a buyer intent , land site I call after that may have Google ads testify MacBook prices in my local currency . Google also tracks your location so ads are more personalised found on where you live .
It will track your localisation even in the Incognito mood . Incognito tells your web browser not to salt away any data or history , Google and site you are visiting can collect and store information including the adman who pay off top dollars for it . Google even mentions it then and there when you launch Incognito mode . You ca n’t take screenshots in Incognito on Mobile River so here is a desktop screenshot . Read .
However , this is optional and there is a toggle push to stop ads personalization and assure Google not to share data with adman . Google release seclusion and security control configurations in 2015 that are useable underMy Account . This is where you may control whether you are prove ads found on your interest / placement , what information is link up with your account , and conduct privacy and security system checkups .
Here is Google’sprivacy policywhere you could read more about what kind of datum Google collects , what it miss , and how it use this data . I advocate you to go through it . This countenance you to curb what datum Google can collect and what part of it can be portion out with advertisers to personalize your search experience .
DuckDuckGo , in theirprivacy insurance , clearly Department of State that they do n’t collect any kind of information on their users . They do n’t put in and apply your IP computer address or user factor which state them where you are and what make and fashion model are you using .
They also don’tstore and use cookieswhich are small packets of selective information salt away in your internet browser to help collect and splice searches and information together . In fact , it will also nix third - company sites and advertisers to cross you . In the Mobile River , there is a Toast button that will immediately discharge all tabs and data .
DuckDuckGo has also partnered withTerms of Service Did n’t Read , a residential area labor , to display ratings and grades for major websites . What ’s that ? Each site is rated from A to F where factors like hidden tracker , encoding level , privacy policies , and ToS are take in to come to a score .
This give you a hoot ’s oculus view of the site in interrogation . You will have to establish the DuckDuckGo web browser app extension to employ this feature on desktop , available for all popular browser app like Chrome , Firefox , and Safari .
DuckDuckGo also forces every website to use write in code connections whenever and wherever potential .
Also Read:5 Best Personal Security Apps for Android
2. The Color of Money
All of this data is link to your advertising ID which is unique . advertizer can see this ID but not the person behind this ID which means your personal identity element remains protected . The advertisers know what ‘ people ’ are searching for but not item-by-item names .
As seen above , you may control Web & App Activity and positioning tracking in Chrome > scene > Google Activity Controls . It ’s just that few people cognise how to operate these preferences , or where they are .
You must be wondering how DuckDuckGo make money if it exact to not collect any drug user data .
DuckDuckGo exhibit advertising based on the keyword that you just seek for . It will not collect and stack away your data . It works on a real - clock time basis and there is nothing stored in your visibility . In fact , there is no profile . Another wayDuckDuckGo make moneyis by affiliate marketing . The product tab you see above will only be visible when you search for a product or a Robert William Service . Otherwise , it will remain hidden save place and reducing distraction .
If you buy a MacBook from Amazon by visit the site using their hunt locomotive engine , DuckDuckGo produce a commission . You do n’t pay anything extra which is a winnings - win situation . Thisprivacy - centric approachof DuckDuckGo is help the search railway locomotive uprise , slowly , but steadily .
Note that you may disable advertising if you want in the setting .
Also Read:7 Best DNS Servers For Speed , Stability , and Security
3. Supported Platforms
This is where Google Search take the leash because it is the default hunting engine for Chrome , one of the most popular browsers in the world . Chrome is useable for download on Windows , Mac , Android , iOS , and Linux . DuckDuckGo has dedicated web internet browser apps for only Android and iOS platform . If you want to use DuckDuckGo on Windows or Mac , you will have tovisit the siteusing Chrome or any other web browser app of your option .
Even if you do apply Chrome to spread DuckDuckGo , it still protect you from third - parties that are looking to collect datum . I wish DuckDuckGo had dedicated apps for Windows and Mac exploiter too . That would not only increase their user floor but make it more private as exploiter would n’t have to use a third - party web browser app . If you want , I would propose you use eitherTORorFirefoxhere which are not owned by any major tummy and pore on the concealment of the users .
Google vs. DuckDuckGo Search Engine
Google collects exploiter data but proffer place search result and still protects your identity . you could control what you share with adman .
DuckDuckGo does n’t collect any data but makes money with affiliate marketing and ads that are based on current keywords and not past searches or substance abuser story .
When you are using a web internet browser , you are sharing a lot of info like your medical need , fiscal position , secrets you do n’t need anyone to be intimate , mortifying searches that you wished no one find , location , and so on . You require to decide which data you’re able to give to share , and what take to remain private . privateness is your rightfield , do n’t lose it .
38 Google Earth Hidden Weird Places with Coordinates
Canva Icons and Symbols Meaning – Complete Guide
What Snapchat Green Dot Means, When It Shows, and for…
Instagram’s Edits App: 5 Features You Need to Know About
All Netflix Hidden and Secret Codes (April 2025)
All Emojis Meaning and Usecase – Explained (April 2025)
Dropbox Icons and Symbols Meaning (Mobile/Desktop) – Guide
How to Enable Message Logging in Discord (Even Deleted Messages)…
Google Docs Icons and Symbols Meaning – Complete Guide
Samsung Galaxy Z Fold 7 Specs Leak Reveal Some Interesting…
