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Creatio , the no - code CRM and workflow mechanisation platform , on Wednesday announced that it has bring up a $ 200 million financial backing round led bySapphire Ventures . StepStone Groupand current investorsVolition CapitalandHorizon Capitalalso participate in this round .
“ The job we ’re work out is addressing the need of knowledge workers , ” Creatio co - founder and CEO Katherine Kostereva told me . “ And we ’re sing about 1.7 billion citizenry in the public [ who we require to help ] automatise their workflows with the power of no - code . ”
As the demand for software continues to increase , she noted , the number of developers is n’t keep footstep . apparently , Creatio is n’t the only company render to satiate this void , and there is no paucity of no - code tools available to businesses today . But Kostereva reason that what set Creatio apart is that it was always architected to work at an initiative shell .
“ What we give birth to our client is all front office : sales , customer relationship , marketing , table service management processes , ” she said . That means the party vie with the ilk of Oracle , Salesforce , Microsoft and SAP , but Kostereva says that being smaller allows Creatio to be more spry than its larger challenger .
And , of course , because this is 2024 , Creatio , too , is riding the AI wave with a copilot for its CRM user and no - codification creators . “ the right way now , what we ’re hearing from mass more and more is that cloud technology built back in the beginning of the 2000s , like Salesforce , is consider more like legacy tech . Everyone is appear for new engineering , cutting - bound technology — and this is exactly what Creatio surrender with our AI , no - computer code architectures . ”
The AI features include capableness like helping sales team seduce chance or generate e-mail , as well as helping the party ’s no - computer code creators pattern workflows and convert text - based requirements into business concern rule , among variousother use cases .
Kostereva stressed that machine scholarship - based tools have long been part of Creatio ’s toolset , but reproductive AI has set aside the company to take this a tone further .
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She note that the ship’s company is currently growing 50 % year - over - year , and collapse that Creatio was a bootstrapped troupe for the long fourth dimension , it ’s in its deoxyribonucleic acid to be capital effective . But the team is now figure an opportunity to double down and expand chop-chop . That stand for building out its AI capacity and sum no - code features , but also its partner ecosystem , which already drives half the business .
“ We are thrilled to partner with CEO Katherine Kostereva and the total Creatio team , ” allege Rajeev Dham , managing director at Sapphire Ventures . “ Creatio ’s true AI - powered no - computer code political platform — built on a unequalled , composable computer architecture — offers exceptional tractability and usability that empowers enterprise customers to swiftly build , deploy and personalize practical app for a mixture of use cases across CRM , case direction and workflow mechanisation . The business leader and lightness of the chopine combined with the squad ’s relentless dedication have take into account them to deliver noteworthy ROI and time to value for their customers . ”
