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Cowboyis rolling out a raw repairs and service programme design to give its eastward - bike riders more ways to keep their wheels on the route .

The new service option is more reassurance to European Cowboy rider eager to keep their east - bike on the road . While traditional bikes are famously easy to maintain , electric bikes are both expensive and have much more that can go incorrectly , both on the software and ironware side — a fact that any e - wheel owner is astutely mindful of .

The company just announced that it will begin offering a newon - requirement service programfor introductory maintenance , customization and repairs , birth at a passenger ’s home . The religious service , which include tire repairs , set - up , rearward wrack installs and the similar , are now bookable through Cowboy ’s existing app starting at € 69/£69 . The on - demand service option is available nationwide across Germany , Belgium , the Netherlands , Luxembourg and “ uppercase regions ” in France , the U.K. , Austria , Sweden , Denmark and Italy .

Cowboy already offer repair and tune - ups through a few brick and trench mortar store in Berlin , Brussels and Paris , and via a serial of partnered European bike shops trained to maintain its bikes . The company also lets riders in some market buy a £ 20 monthly service subscription know as Cowboy Care , which covers 14 European city including Amsterdam , Munich , Brussels , Paris and London .

Like any inauguration , an e - bike ship’s company can vaporize overnight , potentially leave so many multithousand - one dollar bill hunks of bricked vitamin E - waste in their wake . Cowboy ’s rival the Dutch e - motorcycle Lord VanMoofdeclared bankruptcylast twelvemonth , leaving its loyal customer ( present author included ) beat to visualise out how to keep their cycle running .

Cowboy actuallyworked overnight on an appthat empowered VanMoof owners to download their bike ’s digital keys after their rival ’s bad news broke last summertime . The clay of that company have since beenbeen acquired by Lavoie , a division of McLaren Applied , giving VanMoof rider a faint glimmer of hope that their bikes will continue to work .

Cowboy ’s full-bodied service expansion is a practiced sign for the company and its ridership , particularly anyone who is n’t near a partnered bike shop class area and would n’t be interested in pay for a monthly subscription . While the caller now also sells its well-favored motorcycle in the U.S. , the company enjoin TechCrunch that it is focusing on Europe first to “ establish a strong institution for its success ” in its gist region , with any plans to enlarge the new repair options state - side down the route .

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