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CES 2025, the annual consumer tech conference held in Las Vegas, is upon us — and this is where you…
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American consumer will spend a record - breaking $ 537 billion on new apps , machine , and gadgets in 2025 , according tothe new one - yr forecastfrom the Consumer Technology Association .
But there ’s a match , warned the CTA ’s futurist Brian Comiskey onstage Monday at the group ’s enormousCES 2025 in Las Vegas : Trump ’s offer tariff plans , which would levy toll for U.S. consumers , could squeeze a lot of that outlay .
The CTA “ is jut out that there will be record retail taxation ” for the U.S. consumer technology industry in 2025 with 3.2 % increment over 2024 . However , Comiskey warned that those projection could interchange because “ smartphones and laptops are threatened by President - elect Trump ’s tariff proposals . tariff on technology product could chair to a $ 90-$143 billion — billion with a B — decline in U.S. purchasing power , ” he said .
In October , the CTA released a reportthat look at two tariff proposals specifically : A 10 % or 20 % tariff on all imports from all country , and a 60 % tariff on all imports from China .
It concluded that these proposals could increase Price on laptops and tablets by 46 % , picture biz consoles by 40 % , and smartphones by 26 % .
Onstage , Comiskey proffer additional vividness , explaining that outgo on “ pad and laptops could decline as much as 68 % , gaming consoles as much as 58 % , and smartphones up to 37 % . ”
Without such tariffs , the consumer tech industry is heading toward a spending “ topnotch cycle , ” as Comiskey call off it . This is part because only the newest PC , tablet , and smartphones can access new AI - power features such as Apple Intelligence , or Microsoft Copilot+ on PCs . The CTA ’s research indicate that consumer desire those features . Most consumers say they are intimate with reproductive AI and many say they have already used it at work .
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Meanwhile , AI is also juicing up many classic consumer tech categories , fromfitness trackersto fresh TVs ( like a freshly announced product from Google ) , to parent tech like electronicbaby rockers .
Whether the AI in these product truly makes the gadget worthwhile may not matter . Because the final thing that points to 2025 being a freehanded year for widget is the rise in Gen Z ’s purchasing power . In 2025 , 27 % of the global workforce is expect to be Gen Z , Udemy predicts . That ’s the generation that most loves new tech and enjoys being former adopters .
From the Storyline:Live Updates CES 2025: The final reveals and analysis as the event nears its end
cerium 2025 , the annual consumer technical school group discussion held in Las Vegas , is upon us — and this is where you …
