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Dating app makerBumblehas acquiredGeneva , an on-line political platform build around forming real - world groups and clubs . The fellowship say that the deal is designed to help it expand its focus from “ one - to - one connections to groups and biotic community ” — friendship , in other words .
Terms of the dealwere not disclosed , but the announcement comes in brief after Bumblerevealed that it would be pursuing acquisitions to labour growth , with CEO Lidiane Jones ( whojoined Bumble from Slack last year ) noting on a recent earnings call that the company would consider the “ note value add ” of an acquirement and how it might align with its own commercial enterprise goals .
“ There ’s sure as shooting a lot of interesting technology companies across the industry that we ’re always search at , but we immediately look at if it really aligns and quicken with our long - term mission here , ” Jones sound out on the fellowship ’s Q1 profit call this calendar month .
To escort , Bumble has flirted with M&A sparingly , snapping upFrench date app Fruitztwo class agofollowed last yearwhen it doled out$10 million for Official , an app for twosome .
Friends will be friends
While Bumble is best known for its dating app , the companyrecently indicate that friendshipscould be a openhanded direction for the party moving frontward , due in part to abroader decline in dating appswhich led Bumble to dwell off30 % of its workforce this yearoff the back of weak earnings . Bumble already has a separate friends app built around meeting people topically , and Geneva builds on that concept .
Founded out of New York in 2019 , Geneva is all about contact like - minded people in a break area , whether that ’s to form running game nightspot or meetups to talk about the latest Holy Scripture . The ship’s company had raised around $ 36 million from noted backers , including Coatue , Instagram laminitis Mike Krieger and Kevin Systrom , Sequoia ’s Michael Moritz and Patreon Colorado - founder Jack Conte .
In aLinkedIn postthis morning , Jones read the plan moving forth will be to “ accelerate our friendship product using Geneva ’s sinewy technology political platform . ” This sounds like Geneva will finally be incorporated into Bumble , with Geneva ceasing to operate as a standalone political program , but when asked by TechCrunch , the company would n’t confirm what would happen next . In aseparate Emily Post , Geneva said that it will remain to plump for “ your existing groups , ” and it is temporarily build Geneva invite - only through the conversion . But it ’s not clear what will happen to Geneva once the acquisition close , which is anticipate in Q3 2024 .
