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Sierra conversational AI in action using a Yoga studio customer asking for an appointment and the bot making it for them.

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We ’ve been hearing about former Salesforce co - CEO Bret Taylor ’s latest gig since he declare he wasleaving the CRM giantin November 2022 . Last February we get a line he was launchingan AI startupbuilt with former Google employee Clay Bavor . Today , the two emerge with a new colloquial AI ship’s company calledSierrawith some bold claims about what it can do .

At its heart , the new company is a customer service bot . That ’s not actually all that worldly concern - smashing , but the company claims that it ’s much more than that , with its software system going beyond being an extension of a FAQ page and actually taking actions on behalf of the customer .

“ Sierra agents can do so much more than just answer motion . They take activity using your system , from upgrading a subscription in your client database to managing the complexities of a furniture delivery in your fiat management system . agent can intellect , problem solve and make decisions , ” the company claimed ina blog post .

Having worked with big enterprisingness customers at Salesforce , Taylor certainly understands that issues likehallucinations , where a big linguistic process mannikin sometimes makes up an reply when it lack the data to answer accurately , is a serious job . That ’s specially straight for large companies , whose stigma repute is at stake . The company claim that it is solving hallucination issues .

At the same clock time , it ’s connecting to other enterprise systems to take on tasks on behalf of the client without humans being involve . These are both big brassy claim and will be take exception to pull off .

Some other startup working on this job let in former TechCrunch Disrupt Battlefield winnerForethought , which has been work on this trouble since long before ChatGPT come along , and Ada , which launchedan AI client servicesuite last spring .

It makes sense that Taylor , who spent seven years at Salesforce , would be look at AI to solve customer trouble . Salesforce boughthis last company , Quip , for $ 750 million in the summer of 2016 . He rose through the ranks all the way to co - CEO before leaving to begin building Sierra with Bavor .

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They already have several big consumer blade using the initial version of the political platform , include SiriusXM , Sonos and WeightWatchers .

Bavor was previously at Google for seven years , where he was in charge of AR and VR , before link violence with Taylor , who also did a stint at Google in the other 2000s .

In addition to his day line of work running Sierra , Taylor is chairman of the board at OpenAI after previously help on the board at Twitter . He was dismissed from that situation when Elon Muskdissolved the boardshortly after taking over the ship’s company in October 2022 .