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BeReal , a uprise social medium app that emphasise authenticity , is defecate its first outreach to brands and famous person . Starting February 6 , brands and celebrity will be able to sign up as “ RealBrands ” or “ RealPeople , ” and fans can observe them partake behind the scenes moments from their lives that they might not share elsewhere .
BeReal was design to make societal media finger less rat . At a different time each day , user get a push notification say them it ’s “ time to BeReal , ” and then they have two minutes to post whatever they ’re doing . When the app startedgaining momentumin 2022 , it prioritized avail people connect further with their exist friends . BeReal is supposed to be the anti - Instagram , inviting users to share ( mostly ) unfiltered glimpses into their casual life , even if the arbitrarily time , daily push notification to “ BeReal ” might get you washing the dishes rather than doing something coolheaded and glamorous .
ease up BeReal ’s whole deal , the RealBrand and RealPeople features might strike users as being a bit out of left field .
“ We acknowledge what you ’re think … ‘ how does something like this fit in with BeReal ’s missionary station ? ’ ” the blog announce the feature sound out . “ We believe that by read that notable people and brands are actually people just like us — equally boring and interesting at unlike times — we assist readjust and improve some of the negativeness that has get along from New societal platforms . ”
BeReal recount TechCrunch that it now has 23 million everyday active users ; in August , BeReal said it had 20 million daily dynamic users , so this mark a small growth . But as its outgrowth decelerates , BeReal needs to figure out how to retain users . Over the last year , BeReal has roll up out a number of new feature likegroups , mention , multiple posts per day , pinned situation and a “ friends of friends ” feed . And according to a Pew field , an calculate 13 % of U.S. teenager use the app .
But the problem with BeReal , and its commitment to nurture existing friendly relationship , is that it ca n’t make money . That ’s why Facebook , another companionship initially prompt by connecting multitude , turn into an advertising occupation . BeReal is facing the same unfortunate world for venture - funded societal chopine , which is that at some point , it has to either sell ads or get users to purchase premium feature . The latter is commonly more of a challenge .
These RealBrands and RealPeople are not ads , per se . Like any other exploiter on BeReal , they will have to post on time at the spur of the here and now . But it ’s a fairly well-off leap to see how opening the room access to steel could be the first step in BeReal ’s plans to attempt to earn some gross .
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“ For those of you concerned that this is change our focal point , we can control you that BeReal will always be about friends and close connections first , ” the web log mail say .
Well , if we ’re about to go seeing BeReal posts from brands , may we meanly nominate theDuolingo Owlfor other admittance ?
BeReal adds individual groups and Live Photo - like features ; Pew estimates 13 % of US stripling practice app
