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Voodoo , a French mobile apps and games publishing firm , has take BeReal for € 500 million . As part of the acquisition , BeReal co - founder and CEO Alexis Barreyat will leave the company after a transition time period . Aymeric Roffé , the CEO of Wizz , one of Voodoo ’s societal sensitive apps , will take over as BeReal ’s chief operating officer .
BeReal , which has more than 40 million active user , gain popularity during the pandemic . Despite its former success , the company has been struggling to grow its exploiter foundation , and waslooking for a buyeras it was running out of financing .
“ BeReal achieve unbelievable user loyalty and ontogeny , showing there is a universal pauperization to share real , unfiltered experiences with close friends , ” said Alexandre Yazdi , Voodoo carbon monoxide - founder and CEO , in apress expiration . “ We are very excited to bring our team together and leverage Voodoo ’s know - how and tell apart engineering to scale BeReal into the iconic societal internet for authenticity . ”
I ’m thrilled to announce that@BeReal_Appis now part of@VoodooPlatform.@BeReal_Appis the most successful social app launched in nearly a tenner . They have created a unique behaviour : sharing veritable mental object with genuine booster , and a visionary app , where every user is an…pic.twitter.com/I2KkM4NWPN
Voodoo say the acquisition will give BeReal the opportunity to build and release new feature article and refocus on increment through constitutive and paid marketing across market place . fetich plan to do so by leveraging its experience of building and grow mobile products , like it did with Helix Jump , Mob Control , Block Jam 3D and Wizz .
BeReal was founded in 2019 with the mission of fostering actual , unedited connections during a time of flawless picture - perfect Instagram posts and level . On BeReal , user encounter a get-up-and-go presentment each solar day prompting them to post they ’re up within a two - minute windowpane . The political program ’s deficiency of “ likes ” or “ followers ” creates a space for apportion real moment without the pressure to perform .
Although BeReal start up with a simple premiss , the caller rolled out a telephone number of extra features over the past class , such asgroups , mentions , multiple berth per Clarence Day , pinned post and a “ friends of friends ” provender .
“ Voodoo has a proven caterpillar tread record of take significant growth in mobile apps , ” Barreyat said in the mechanical press release . “ Their resources and expertise will help land BeReal on a sustainable growth path while continuing to deliver on its missionary post to create an veritable world that observe you unite with the hoi polloi you really handle about . ”
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Voodoo says BeReal is one of the most democratic social networks in its three key markets : the United States , Japan and France . The caller says half of the users in these countries apply the app at least six day a calendar week .
