Topics
in style
AI
Amazon
Image Credits:Katelyn Tucker/ Slava Blazer Photography
Apps
Biotech & Health
clime
Image Credits:Katelyn Tucker/ Slava Blazer Photography
Cloud Computing
commercialism
Crypto
Enterprise
EVs
Fintech
Fundraising
convenience
bet on
Government & Policy
ironware
Layoffs
Media & Entertainment
Meta
Microsoft
Privacy
Robotics
Security
Social
outer space
Startups
TikTok
Transportation
speculation
More from TechCrunch
event
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
Contact Us
Suno CEO Mikey Shulman found himself in an unlikely spot for the founder of a generative AI music party : a songwriting class at Berklee College of Music .
“ It sound like walking into the lion ’s den , ” Shulman suppose onstage atTechCrunch Disrupt 2024 . “ The approach of just walk in there and saying , ‘ do n’t occupy , there ’s no hoo-hah here , everything is okay , ’ is probably not the good approach . ’ ”
So how did he ( at least prove to ) gain them over ? Shulman had the scholarly person apply Suno to see what it ’s like to make a vocal with AI .
“ You realise that it ’s actually quite an empowering tool , viewed in a slightly dissimilar light , ” he said .
AI builders might argue that they ’re making tools to aid originative hoi polloi augment their work , like the membranophone machine or the synthesiser . And some artists might say that these tools are training off of their work without consent to market a product back to them that could take their jobs . But some entrepreneurs see these powerful music , video , and image generators as inevitable .
“ I challenge somebody to tell me that photography is somehow less worthful now than it was 50 years ago , ” aver Shulman . Across the crowd , people expend their iPhones to take photos and videos of the discussion , showing just how universal smartphones have become .
“ That is the promise of technology — engineering is not done , or any technical electric discharge is not done until it is in the hands of literally every single person , ” say Luma AI CEO Amit Jain .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
Digital picture taking is certainly more ubiquitous now than it was in the era of the flip phone , and some people might be less likely to hire master for photoshoots or event . But there ’s still a fundamental difference in quality between the workplace of professional photographers and a ready picnic on a smartphone .
“ I think those people who have taste and who have skill will be able-bodied to do so much more , ” Jain order .
On the other hand , there are companies like Splice , which have been providing services to musicians for age , but only recently began to integrate AI .
“ Over the last couple of year , we ’ve launched these new AI - based tools that really avail our customers [ … ] take their guile to the next stratum , ” said Kakul Srivastava , CEO of Splice .
Still , the reaction of the entertainment industry to these tools is mixed . Hollywood writer campaigned forprotectionsagainst losing their jobs to AI . In the music industry , companies like Suno have been implicated in cause from record labels , say the unlicensed usage of copyrighted call in their training data . And yet , the instrumentalist Timbaland is a strategical advisor to Suno .
“ peradventure there will be jobs lose , but I actually think that there will be more artistic creation create , because more of us will have the power to bring that Sojourner Truth out to living , ” Srivastava say .
