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Apple seems to be eventually getting serious about infusing productive AI into its products after announcinga solitary “ Transformer ” model - based autocorrect feature on iOS 17earlier this year .
The ship’s company hasshared several job opportunitieslisting specific needs for generative AI in the last few weeks . For instance , a use on the App Store platform says that the company is “ working on a procreative AI - based developer experience platform for intragroup use and attend to our app ontogeny team . ”
Another job in the Apple Retail department mentions working on a “ colloquial AI platform ( part and claver ) ” to engage with customers . Apple ’s job list also notes labor such as build textual matter - generation technical school such as “ longsighted - form text genesis , summarisation , question - answering . ”
Some other problem listing in AI / ML point toward work on fundamental models and list a “ human - like conversational agent ” as an example of applications that could be developed through it . The company has also posted requirements in department like Siri Information Intelligence , a social unit that do by feature such as Siri and Spotlight search . to boot , Apple is actively front to work with multitude work on making models work topically on equipment .
While Apple has posted listingslooking for people working on generative AI before , this metre around , the society has been more specific about its requirements .
Over the weekend , Bloomberg ’s Mark Gurmanreported that Apple is place to invest over $ 1 billion per class in an cause to push generative AI - based product and features . The report quoted a person familiar with Apple ’s growth saying that the company weigh not shipping generative AI - based merchandise “ a pretty bragging miss internally . ”
The party aims to tap into large language models ( LLMs ) to baron feature article for Siri and the Messages app — include things like sentence completion — for the next version of iOS , per Bloomberg . The write up noted that Apple is exploring generative AI - aided features in apps and table service like Xcode to help developer ( the job list above could be indicative of that ) , AI - generated play list for Apple Music and AI - help composition for Pages and Keynote .
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There have beenreportsabout Apple educate its own“Apple GPT,”but the party has n’t really deployed anything for consumers yet . On the other paw , the Cupertino - base company ’s rivals , include Microsoft , GoogleandMeta , are deploying AI - powered features across computer hardware and software intersection .
