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Apple just saw its highest - ever quarterly shipments in India in Q3 . The numbers come as the commonwealth ’s overall numbers remain flat . Between July and September , the Cupertino firm transport more than 2.5 million iPhone units in India , psychoanalyst firm Counterpointsaidon Wednesday . The track record shipments marked a 34 % year - on - year increase .
The iPhone 14 bill for more than a third of iPhone lading in India in 2023 , Counterpoint say TechCrunch .
Apple has a single - dactyl marketplace percentage in India that has thus far flush it to break through the top five , but the company has set forth drawing many customers , as the earth ’s second - largest smartphone market has begun tilt toward premium model . The iPhone Jehovah has also beenbullish on the South Asiatic nationand isexpanding its local manufacture footprintin the country as it look beyond China for output .
India ’s local manufacturing thrust spur 2B mobile unit shipments
Last year , Apple had a 4.5 % market share , which is expected to raise to 6 % in 2023 , Tarun Pathak , research director at Counterpoint , told TechCrunch .
“ While overall smartphone shipments are potential to pass up by 5 % in 2023 , Apple will produce by 38 % in India , ” he said .
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Counterpoint said the land ’s overall smartphone shipments remained flat in the third fourth part . However , the market is “ showing signs of recovery , ” with consumer demand gradually picking up ahead of the festive season .
“ We see some interesting launch , with cardinal features like 5 G and higher RAM ( 8 GB ) diffusing to affordable smartphones ( sub - INR 10,000 , ~$120 ) , ” said Shilpi Jain , older inquiry analyst at Counterpoint . “ India ’s smartphone securities industry will receive growth in the coming quarter due to pent - up demand , elongate festive season and fast 5 universal gravitational constant upgrades . ”
Samsung continued to be the biggest vender in the market , with a 17.2 % part , followed by Xiaomi ’s 16.6 % share . However , both Samsung and Xiaomi saw a decline in their shares from the same quarter last twelvemonth , down from 19.5 % and 20.6 % part , severally .
Vivo come forth third in Q3 , becoming the fastest - growing brand among the top five , with an 11 % year - on - year ontogenesis . The Taiwanese company captured 15.9 % of the total smartphone securities industry , up from its 14.4 % share in Q3 2022 .
The shift toward exchange premium models help Vivo sibling and BBK Electronics subsidiary OnePlus become the top brand in the affordable premium section ( under $ 360-$540 ) , with a 29 % share . However , in the overall market , Transsion brand , including Infinix , Itel and Tecno , grew the fast , with 41 % class - on - year growth .
Nokia ( own by HMD ) and Motorola both also experienced year - on - twelvemonth ontogenesis during Q3 , with Nokia at 31 % and Motorola at 27 % . Additionally , Realme and Google view single - fingerbreadth growth of 7 % and 6 % , respectively .
