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Google ’s design to upgrade Android apps outside its turn Store is start up to shape up , as a new feature called “ Collections ” reveals a way that user will be able-bodied to keep up with their apps from their Android home covert . At this year ’s Google I / O developer conference , the company face developerswith tools to re - engage users with the apps they already have installed on their gadget . However , the company at the sentence did n’t detail what this open would look like , only focusing on the software development kit ( SDK ) that developers could access to integrate with the novel offering .

Google also shared that it already has over35 developer partners on boardto psychometric test the fresh feature , including Spotify , Pinterest , Tumblr , TikTok and Shopify .

In a academic session at the conference , developer were presented with information abouta raw invite - only Engage SDK , designed largely to lend users back into their apps by showcasing content , promotions and great deal . The surface , Google said , would “ automatically organize the dependable and most predominant content from apps already installed ” with a focus on enabling transverse - ap - persist in journeys for most every app class .

With a tap , users would be able to launch full - silver screen , immersive experiences that highlight and arrange the most significant content from their set up apps .

When users select a yield class , they would be shown all the relevant content from their apps in this quad , presuming the apps had integrated with the SDK .

As Google described during the I / O session , the unexampled on - machine aerofoil would get up what ’s most relevant to users , invite them to jump back into their apps . The caller offered a few example , as well , render how retail apps could call for people to continue their shopping journey by highlighting what they had make unnecessary in their cart , while apps like Uber Eats might invite exploiter to place their pet food fiat . Reddit could encourage people to take and upvote interesting post , while Spotify could boast favorite playlists .

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Google say app developers could also utilize the feature film to showcase “ personalized recommendations and promotions ” that would aid get wind other message and deals they may have missed .

The APK teardown revealed that the feature is establish first in the U.S. , before rolling out to novel markets , and will also be easy accessible by way of a crosscut from the Play Store app itself . That is , when you longsighted - press on the Play Store app , there will be a liaison to access collecting from the pop - up menu that appears .

Google has n’t yet responded to a request for comment on the Collections feature of speech , but it announced in the first place that the consumer experience would launch later this class . Of note , Google recently announced a new ironware and Android event , “ Made by Google , ” which will take place in August . We ’ve listen Google expects to announce this feature more officially at that time .