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Amazon is bringing back its annual sales event event , Prime Day , in July , the e - commerce giantsaidon Tuesday .

This year , consumer demand for the popular sale event could be damp by the opening of tariff increasing the price of goodness . To highlight the encroachment of President Trump ’s tariffs , Amazon will reportedly start to expose the price of the tariffs next to the entire monetary value of goods on its website , according toPunchbowl News .

The White House swiftlyblasted Amazon ’s decisionto display the impact of duty as “ a unfriendly and political act by Amazon , ” White House mechanical press secretary Karoline Leavitt allege in a closet briefing on Tuesday morning .

“ This is another reason why Americans should buy American , ” she added .

Amazon quicklyresponded , telling The Washington Post(thenpublishing the commenton its web log ) that listing moment armorial bearing was something it had only conceive for its low - cost Amazon Haul depot , not the primary land site . ( Reportedly , Trump had promise Amazon founder Jeff Bezos to complain . )

Amazon statement : “ The team that runs our ultra low price Amazon Haul store   has   considered listing import charges on certain products . This was never a consideration for the chief Amazon land site and nothing has been go through on any Amazon place . ”

Prime Day is still months away , so it ’s ill-defined to what extent tariffs could impact this year ’s cut-rate sale . Reuters reportsthat some Amazon sellers have already begin draw out of Prime Day due to pressure from duty , while others are foreshorten the amount of discounted ware they ’ll put on sales event .

Typically , Prime Day has given Amazon a fashion to promote sales at an otherwise slower sentence of the class by offering bank discount on both its own product and those from other business organisation . The companynotesthat minuscule and medium - sized line today account for more than 60 % of sales on Amazon ’s depot , and last yr sold over 200 million item during Prime Day .

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That event alsosaw more item soldthan any other Prime Day event to date , the retailer said .

This class , Amazon says , Prime Day will have deals across more than 35 categories , including electronics , kitchen , beauty , and apparel . Though the company is not tease any deals yet , it did say that the sale will feature “ socially trending items ” as well as “ creator favorites , ” alongside other Amazon - exclusive products .

The issue is also going to be have in Ireland this class for the first metre and will render to a kitchen range of other global market , include Australia , Austria , Belgium , Brazil , Canada , Egypt , France , Germany , India , Italy , Japan , Luxembourg , Mexico , the Netherlands , Poland , Portugal , Saudi Arabia , Singapore , Spain , Sweden , Turkey , the United Arab Emirates , the U.S. , and the U.K.

Amazon on Tuesday also launched a new luxury goods excerption on its site , curated by Saks .

This latest gain to Amazon ’s Luxury Stores section will boast top brands like Dolce & Gabbana , Balmain , Etro , Stella McCartney , Giambattista Valli , Erdem , Fear of God , Jason Wu Collection , Rosetta Getty , Johanna Ortiz , Chantecaille , and La Prairie . U.S. customers will be able to shop the new collection onamazon.com/saksand in the Amazon Shopping app .