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On Wednesday , Amazonannouncedseveral new way it plan to enhance the grocery shopping experience for Prime members . These include enabling Same - Day Delivery for both fresh market and Amazon.com product at the same time , as well as inaugurate additional feature article to simplify the shopping process .
Amazon aims to enhance its online grocery livery inspection and repair by allowing Prime phallus to purchase fresh groceries alongside other Amazon.com product and receive them within a few hour . antecedently , users were only able-bodied to buy Amazon Fresh groceries and Amazon.com item for same - day bringing in disjoined orders .
The caller is presently piloting this armed service for customer in Phoenix . Amazon plans to bit by bit boom this Robert William Service to more location but did n’t specify which city will be next .
Additionally , the due east - commerce giant is amplify its product pick within Amazon Fresh fulfillment gist .
Members can now purchase items from three Amazon - owned brands — Amazon.com , Amazon Fresh , and Whole Foods Market — in a individual order . ab initio , this model will be implemented in 26 Amazon Fresh fulfillment center , with architectural plan to commute more locating over time . This could make the unconscious process of buy groceries and other unremarkable essentials via Amazon less confusing , as the company has yet to integrate all its brands into a undivided online offering .
Amazon is also constructing its first automated micro - fulfillment center at a Whole Foods Market store in Plymouth Meeting , Pennsylvania .
Micro - fulfillment center are small storage facility utilized by e - commerce businesses to store their inventory near shoppers to minimize expense and transit clip . The new center will offer popular necessity from Amazon.com and Amazon Fresh products , all in one place , allowing customers to buy various item without having to visit multiple computer memory . customer will have three options to shop the combined stove of products : grade online for fast at - home delivery , order online for quick tone arm , or shop in soul at the computer memory .
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The novel micro - fulfillment service will be available at the Plymouth Meeting location next class .
Amazon ’s late declaration comes after the company launch “ Amazon Saver , ” a new line of budget - friendly solid food item intend to appeal to customers affected by high inflation . Most products are priced at less than $ 5 , making them a monetary value - effective option for household staple , pantry token , and perishables . Amazon ’s Modern label stain butt rival Aldi , Target , and Walmart , all of which have budget - friendly private recording label brands that are popular with customers .
Update 10/15/24 at 6:35 am ET : A old version stated the model was implemented in nine Amazon Fresh fulfillment centers . It ’s useable in 26 center .
