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Adults on TikTok lean television camera - shy , a new study from Pew Research Center suggests . A view of 2,745 adults who use TikTok bring out that 48 % of respondent have never post a video , and a typical user has n’t even updated their bio .
It ’s not abnormal to prefer lurking to take a leak original content on social media . In fact , former researchers of societal media mint the “ 1 % rule ” to explicate how we engage on platform . The estimation was that 1 % of people create online content , about 10 % will lease with the content , and the remnant of multitude will view it . This concept is a minute superannuated — it was proposed in 2006 , when YouTube was only a year old , and TikTok would n’t launch for over a decade . But the reign idea curb true : It ’s importantly more common to lurk online than it is to post . Just think , how many of your friends watch YouTube , and how many of them post videos ?
researcher could have expected to find that a lot of TikTok users would n’t post often , but the degree to which that is genuine is surprising . The lead source of the work , Samuel Bestvater , told TechCrunch that “ the level of non - posting on TikTok is really quite shocking ” when compared with other platform . Another studyfrom Pew in 2021 showed that about half of U.S. adults on Twitter post five or few times a month . But on TikTok , about the same percentage of users did n’t post at all .
Lurking on TikTok may be more common than skulk on Twitter because it ’s less intimidating to pen a short idea than to record a picture — you ’d never feel the need to put on physical composition before tweeting . From the TikTok inquiry , the top 25 % most alive notice were responsible for for 98 % of all public videos . Theprevious study on Twitterreveals a intimately identical statistic , showing that the top 25 % posters produced 97 % of all tweets .
The sketch also find that age was n’t inevitably a factor in measure adults ’ TikTok bill habits . Participants age 18 to 34 are more likely to use TikTok in the first place than those elderly 35 to 49 , but in both years groups , about half of users never posted . Another finding showed that 85 % of TikTok users say they find the content on their For You page to be at least fairly interesting . People who station on TikTok skewed more toward finding their algorithmic feeds to be very interesting .
This research arrives asa third of U.S. adultssay that they use TikTok ; among the 18- to 34 - year - old demographic , that per centum jumps to 56 % . As the little telecasting political platform pull a larger user base , TikTok and its content creators assume a gravid responsibility . More masses areusing TikTok as a intelligence sourcethan ever , in a time whentraditional news outlets are shrinking . Over the last three class , the percent of U.S. adult who say they get news from TikTok has more thanquadrupledto 14 % .
Reesa Teesa ’s ‘ Who TF did I marry ? ’ TikToks are like an audiobook
