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Airtable co-founder and CEO Howie Liu.

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Airtabletoday announce that it has acquiredDopt , a startup focused on helping other inauguration build ware onboarding experiences for newfangled users .

Earlier this year , Dopt introduce a routine of feature that helped user contribute AI - based aid cock to their respective services — those are the main rationality Airtable is now acquire the company . The accomplishment closed tardily last month and Dopt will wind down its divine service on August 15 . The Dopt team will join Airtable ’s AI group .

As Airtable co - father and CEO Howie Liu severalise TechCrunch , all of this is part of his society ’s overall approach shot to AI . After going through a hyper - ontogeny phase in the other daylight of the Covid pandemic , the company live a bit of a slowdown , just like most other startup ( though Liu stressed that Airtable always continued to grow ) .

“ Speaking from my own vantage point , it feel like a substantial kind of gear shift , ” he told me . “ Like it was a unlike mode . And I conceive it also kind of labor us to really focus on what ’s the strategy ? What are the swelled bets that we want to make ? ”

Being resource - constrained , Liu argued , breed “ a sealed kind of creativity ” and force society to be clever about how they allocate the resources they do have .

Like so many other startups , Airtable ’s current bet is AI . Just last week , it launchedAirtable Cobuilder , which countenance its users to produce apps by only describing them in a Copilot - like schmooze interface .

“ I think AI , to me , represents two things really : one is , it represents a way that you’re able to make it even easier yet for the great unwashed to construct software . Like the Cobuilder launch – that was about lour the floor . We literally did mull over about this back in the day : perhaps , someday , we can actually bid a elbow room for people to just talk to Airtable and it will make the app for you . We ’re literally now here . I do n’t think I expected it to get here so tight and for it to be so effective . ”

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Liu emphasize that the Dopt acquisition is in the main about talent . He like the squad , he sound out , but also noted that even though Dopt only focused on onboarding , “ when you do onboarding for not just your own company but for many other companies , you just make grow a really good feeling for how to make experience really intuitive . ” Inside of Airtable , the Dopt squad will be tasked with bring additional AI capacity to food market and developing the user experience around that .

The two companies did not give away the price of the learning . Prior to this release , Oakland - based Dopt raised a $ 5.1 million seed round in 2022 , with Unusual Ventures , Designer Fund and a number of angels participating .