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Since he was very youthful , Bar Mor knew that he would of necessity do something with real acres . His crime syndicate was involved in all type of real estate project , from priming coat - up construction to finagle residential , commercial and retail property .
But unlike his parents , Mor also had a passion for technology . His interest in technical school was reinforced when he became a commander in Unit 8200 , the elect cyber intelligence operation division of the Israeli Defense Forces know forminting tech enterpriser .
After leaving the army , he decide to combine his two passion : Mor noticed that many real estate investors do not have a dedicated system for keep open track of various back - office processes such as managing hard cash compile from rent , reckon and spread proceeds to their L-P and many other administrative functions .
“ We ’ve seen company struggling with managing all of these things using a fortune of spreadsheet , emails and [ other ] divorce scheme that do n’t interact with each other , ” Mor said .
That realisation conduce him , together with Unit 8200 friends Lior Dolinski and Noam Kahan , to foundAgora , a software company that manages data , automatise coverage , streamlines fundraising processes and provide bookkeeping and taxation services for real estate investiture firms of various sizes .
Mor said that when he was initially fundraising , he told investors he was building Carta for genuine estate . It ’s leisurely to see the comparing : Carta wangle crown table for startups and VCs , along with other administrative functions . Since actual estate investment is likewise data - intensive , investors need tools that automate manual work and figure takings .
Agora has treble its tax income every year since it launched five years ago . Thanks to its strong growth , the company annunciate on Thursday that it has raised a $ 34 million Series B from Israel - base growth fund Qumra Capital , along with returning investor Insight Partners and Aleph . The funding brought Agora ’s full funding to $ 63 million .
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Mor say raising this latest round was n’t difficult for the fellowship .
Although some real estate of the realm investor have struggled amid the climb interest rate environs , Agora continued to produce and maintain a gamy guest retentivity pace , Mor say . “ It shows that we are really solving something that is not a nice - to - have . It ’s a must - have . ”
Agora currently operates predominantly in North America , Europe and Israel , but it plans to start serving client in other securities industry , including Central America , South America and Australia .
Mor ’s family experience with veridical estate continues to help him build the party .
“ My personal background give me [ a way ] to understand howrealestatepeople think , what they care about , and how they negotiate , ” he said .
This knowledge inform various parts of Agora ’s job , including how business relationship handler interact with customers . Every customer has the cell phone number of their account handler .
“ genuine landed estate guy cable , he has his factor , he has his attorney , he has his bank relationship . He require everything like this , ” Mor say , putting his hand next to his ear as if holding a phone . “ The idea is we are your engineering science partner . ‘ You call for something with your tech ? Call Agora . ’ ”
