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Abu Dhabi ’s sovereign wealth stock ADIA is in talks to back Pocket FM in a large new rhythm of support , two sources familiar with the topic say TechCrunch , as the Amerind audio frequency - storytelling platform pee-pee deep inroads in the U.S.

The talks for the new round , which have been on-going for more than a calendar month , keep an eye on Pocket FM recently securing about $ 100 million in a separate round of funding from Lightspeed Venture Partners , the source say , call for anonymity as the details are not yet public .

TechCrunch reported about Lightspeed Venture Partnersengaging to invest in Pocket FM last twelvemonth . The Bengaluru - headquarter inauguration ’s talk with ADIA and closure of its late roundhaven’t been antecedently report .

The funding deliberations follow fast - pace revenue growth at the Indian startup , which tender serialized fiction and non - fiction depicted object spanning genres like romance , self - help and motivation . Its annualized revenue run rate toward the end of last year had exceed $ 160 million , TechCrunch previously reported , a six - to - seven times increase over a year ago .

ADIA and Pocket FM have n’t contact a deal yet , so the talks may end up not materialise into an investiture , people familiar with the issue cautioned . ADIA did n’t straightaway react to a request for comment , whereas Pocket FM said it abstain from commenting on market speculations .

Pocket FM — which also number Tencent , Tanglin and Times Internet among its backers — had in public place a goal of attain an ARR of $ 100 million by the end of 2023 .

Indian startups experienced a significant decline in large - musical scale financing round last year as prominent crossover fund , including Tiger Global and SoftBank , reduced their investments in India and other markets , while many well - hump India - concenter funds shifted their attention to backing former - stage startup , Bain said this calendar week .

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Pocket FM ’s elaboration into the U.S. , and offer customers a non - subscription , pay - as - you - go offer has proven specially successful . Pocket FM operates on a freemium model , leveraging long - form occasional storytelling to give exploiter the choice to pay only for mental object they prefer rather than the entire program library .

This feeler has allowed the startup to offer spare access to episode every 24 hours , with a fee for extra content . Since early 2022 , the platform has employed a micro - transaction good example , enabling users to purchase coin in local currentness to redeem for episode beyond the free quota . On average , listeners expend more than 110 second day by day on the platform , TechCrunch previously report .

The startup announced last calendar month that it will invest $ 40 million to grow its online recital platform Pocket Novel . More than 90,000 writers had sign up to the app in less than a calendar month , Pocket FM co - founder Rohan Nayakwroteon LinkedIn this week .